Graphic Design - Reishabh Kailey

Reishabh Kailey

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Graphic Design

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Rehearsing Hospitalities

2021-23

Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen

WITH:

Frame Contemporary Art Finland

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Blog: Continuous evolution of the identity

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Hullabaloo Children's Studio

2022-2024

Mumbai

Visual identity, Space design and Colour strategy for a children's para-learning studio

Hullabaloo Children's Studio in Mumbai, offers classes in arts, music, storytelling, STEM, among others. Their classes are curated to engage and inspire children to imagine and create newness. For the visual identity, the main challenge was to create a brand language that seamlessly transitions between communications and interiors, between image and space.

Copywriting, Marketing and Creative advice: Kripa Kotak. Mural artists: Rajaram & Sachin. Animations by Harsh Tiwari. Voiceover: Anokhi Uppoor. Photography: Aditya Uppoor

WITH:

Hullabaloo Children's Studio

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Hullabaloo's instagram

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Consent of the Governed: Race/Gender, Constitution & Kink

2022

Delhi / Kassel

Design for a publication series exhibited at documenta15

I was commissioned to design the first two volumes in this ongoing publication series, which calls upon artists, organisers and kinksters to think about our positionality, desires and their relations to social strictures around us. Contributors come from multiple global locations; doing anti-racism work, anti-caste work, organising and thinking of Indigenous rights, Trans* rights, feminisms, BDSM, Sex Work and more.

Curated & Edited by: Vidisha-Fadescha and Shaunak Mahbubani | Contributors: Tiona Nekkia McClodden, Dhrubo Jyoti, Latoya Aroha Rule, MF Akynos, Jyotsna Siddharth, Khaleb Brooks, and Kinkinella

WITH:

Party Office & After Party Collective

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Party Office on Instagram

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Islands of Kinship

2023

Helsinki

Communication design for the annual gathering of a pan-European network of art organisations

Communication design for the annual gathering of ISLANDS OF KINSHIP, is a joint project by six European art organisations, aiming to instil more ecological and socially sustainable practices within contemporary art institutions.

Visual Identity by Von Saten

WITH:

Frame Contemporary Art Finland

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islandsofkinship.org

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Momemtum Magic

2024

Mumbai

Spatial illustration for an educational exhibit at a children's museum

WITH:

Playseum

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#Stop Hatred Now

2024

Helsinki

Visual identity for an anti-racist art programme

Facilitator: Sonya Lindfors | Producer: Lisa Kalkowski | Communications: Milla Millasnoore

WITH:

UrbanApa

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stophatrednow.fi

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UrbanApa X Ateneum: In the Deep / On the Surface

2023

Helsinki

Visual Identity for a Contemporary Performance Festival

A dynamic visual identity centered around a texture in motion. An experimental video-based poster & event communications. The thematic landscape of the festival was in the deep / on the surface. The curators ask: What kinds of things are present and in motion? Already identifiable? What kinds of things are just taking shape? What is surfacing in different contexts? Or what kinds of things are under the surface or in the depths? How can working and doing be many things at once – deep, pleasurable, light, subversive? Playful, feminist and communal? Or utopian?

Curated by Emmi Venna and Sonya Lindfors.

WITH:

UrbanApa at Ateneum Museum

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Frame Contemporary Art Finland

2021-2023

Helsinki

Communication strategy, digital marketing and graphic design for a cultural institution and advocate for Finnish contemporary art.

Frame Contemporary Art Finland is an advocate for Finnish contemporary art. They support international initiatives, facilitate professional partnerships, and encourage critical development of the field. During my part-time role as a Communications Officer at Frame (2021-2023) I specialised in communication strategy and digital presence for contemporary art projects such as Pilvi Takala's Close Watch at Venice Biennalie and the public program Rehearsing Hospitalities in Helsinki.

Communication Team: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen. Visual identity: Marina Veziko

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Frame's website

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Moon in your Mouth

2023

Oslo

Mini-campaign for a contemporary art exhibition and parallel summer school

For the final collaboration of the season in June 2023, Frame partners with UKS–Young Artists’ Society in Oslo to put forth the exhibition Moon in Your Mouth considering consent, intimacy and emotional labour in the realm of exhibition making. Thinking of consent in artist-curator relationships, curator Max Hannus asks how to think about consent as a methodological tool. As a parallel to the exhibition, both partners along with Bedside Productions come together to co-host I CONSENT, a three-day summer school convening these investigations.

Contributors: Thora Dolven Balke, Tarek Lakhrissi and Inari Sandell. Curators: Max Hannus , Jussi Koitel, Yvonne Billimore. Communications: Rosa Kuosmanen, Stella Sironen

WITH:

Young Artists' Society / Frame Contemporary Art Finland

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Conflicting Relations

2023

New York

A hybrid visual identity for a day-long public talks programme at The New School.

The second collaboration of the 2023 season of Frame Contemporary Art’s Rehearsing Hospitlities was co-presented with the Vera List Center for Art and Politics and the Finnish Cultural Institute in New York. Conflicting Relations was a day-long program that brought together artists, curators, and institutions whose practices go beyond hospitality and act as correctives to prescribed host and guest hierarchies, on intimate and infrastructural levels.

Comms: Rosa Kuosmanen, Stella Sironen. Curators: Jussi Koitela, Yvonne Billimore, Eriola Pira, Carin Kuoni. Contributors: Matti Aikio, Emily Johnson, Elina Waage Mikalsen, Wanda Nanibush, S.J Norman, Ali Rosa-Salas, Ana Beatriz Sepúlveda, Karoline Trollvik

WITH:

Vera List Centre at the New School

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More about the Programme

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Editorial Tables: Reciprocal Hospitalities

2023

London

Poster and communications material for an exhibition showcasing diverse publishing practices

A collaboration between Frame Contemporary Art Finland, The Showroom (London) and the Finnish Institute in the UK and Ireland. As described by the curators, the programme “celebrates the production and dissemination of knowledge through the act of experimental and artist-led publishing, with a focus on intersecting feminist and decolonial perspectives.” The Showroom is a not-for-profit art gallery in Marylebone, London, which displays site-specific works by emerging artists. The visual identity highlights the collaborative nature, the cross-currents between practices, and the idea of the exhibition as a lively, interactive space. It also takes into account the local context and audiences, reflecting the neighbourhood's diversity and the distinct visual presence, which stands out in the neighbourhood.

Curators: Yvonne Billimore, Lily Hall, Jussi Koitela. Gallery image: Daniel Weill

WITH:

The Showroom

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Exhibition Programme

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Carbo Culture

2022-2023

Helsinki

Communication design for a carbon removal startup

Art direction and communication design to create infographics, graphs and digital publications for a carbon removal startup. *All the data in the infographics above is fictional, since the actual information is confidential.

Visual identity design by Kokoro & Moi in 2020 and Bakken & Bæck in 2023

WITH:

Carbo Culture

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carboculture.com

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UA mini residencies

2022

Helsinki

Visual identity & communication design for short artists’ residencies in Finland.

The visual identity is rooted in the idea of smallness, nurture, care and growth. The main idea is simple: tiny houseplants growing out of tiny cups that act almost like a mini-residency–a small place for nurture and growth. The houseplants are blooming and thriving in their tiny cups, alluding to the resident artists in the mini-residencies.

WITH:

Urban APA

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Urban APA website

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I must alter myself into a life-form which can exist on this planet

2021

Tampere

Posters for a contemporary art exhibition by Laura Rämö

Laura Rämö is a Finnish media artist & cultural worker currently focusing on stop motion animation, installation, photography, filmmaking, community projects and events. These are a series of posters for their recent exhibition in Tampere, which they describe as being "about imagining life, water element/the sea, time and some sort of shapeshifting, I guess. :-)"

Stills provided by Laura Rämö

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Laura Rämö's work

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Tropikalle

2021

Mumbai

Illustrated wedding invitation

WITH:

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Melodious Composites

2021

New Delhi

Illustrated wedding box

Melodious composites was designed for Dipti Anand, symbolising her partnership with Karan. A multitude of visual harmonies and dissonances convene melodiously, capturing the essential commonalities between the couple.

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Konvolv

2020

Helsinki

Visual identity for a new media art cooperative

Konvolv is new media art cooperative engaged in experiential art, creative tech education, and new media consultation. After becoming a member of the co-op, as the resident Visual Artist, I was asked to design a visual identity. The word Konvolv is a play on the word Convolution, a mathematical operation on two functions that produces a third function, which ties in with the cooperative's focus on transmedia experimentation to push boundries of creative technology, art and activism. The visual identity uses a custom typeface designed with glyphdrawingclub.com. The design of the typeface is inspired by the concept of convolution, visually represented as two different kinds of signal waves convoluting to produce the letters.

WITH:

Konvol New Media Art Collective

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Core

2018-2020

Helsinki

Ethnographic research reports for Core, which focused on co-creation of new services for women’s Sexual and Reproductive Health in India, Kenya, Nigeria, and Tanzania.

Scope Impact (previously known as M4iD) is a social impact company, accelerating social change at scale. They are based in Helsinki, Finland, and their work in equality, gender and health spans Europe, Asia, Africa and the Americas. "Core is a pioneering three-year project (2018–2020) aiming to better understand, equip and empower women to lead healthier sexual and reproductive lives. Moving beyond vertically-driven thinking about care-provision, Core charts a way forward to better respond to dynamic sexual and reproductive health care-seeking behaviours among women in India, Kenya, Nigeria and Tanzania. It combines human-centered design and interdisciplinary approaches to co-create new solutions for women’s sexual and reproductive health and wellbeing." - excerpt from thisiscore.org. When I was commissioned for this project, I adapted the Core brand identity and illustrations for diagrams, report decks and the Life-Course tool.

Design & Research team: Priyam Sharda, Shalini Subbiah, Jennifer Helfer Paavola, Rashmi Jagdish, Jarkko Kurronen, Laura Seppälä

WITH:

Scope Impact OY

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Infragraphy Vol 2

2019

Espoo

Student publication / Essay / Contemporary art / Circuit bending / Inequality

from Samir Bhowmik's blog post: INFRAGRAPHY Volume 2. is a compilation of critical student artworks and short essays dealing with the materialities of media technologies and their environmental implications. These works and texts are the outcomes from the course ‘Media and the Environment’ in the Fall of 2019 at the Department of Media, Aalto University. The course was a series of scholarly readings about and around the themes of media including media’s relations and impacts on the so-called Anthropocene, thermocultures of media, ecologies of fabrication, media and plastics, Internet of Things, Planned Obsolescence, e-waste, and media’s energetic landscapes. A key approach of the course was also introducing artistic methods and practices that could address emerging media materialities. The final exhibition of the course was a collection of student artworks as a response to the contemporary discourse of political economy of media and related environmental implications.

Editor_Samir Bhowmik | Authors_Gurden Batra, Ameya Chikramane, Punit Hiremath, Eerika Jalasaho, Reishabh Kailey, Leo Kosola, Kevan Murtagh, Surabhi Nadig, Takayuki Nakashima, Julia Sand, Liisi Soroush, Hanna Thenor Årström

WITH:

Aalto Medialab

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When light echoes

2019

Seoul

New media exhibition at Seoul School of Integrated Sciences and Technologies

Reishabh Kailey, Punit Hiremath, Sanni Honkanen, Olli Ketonen, Hanna Thenór Åstrom, Thu Nguyen, John Lee

WITH:

Seoul School of Integrated Sciences and Technologies, Aalto Medialab

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watch process video

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Experience Colours

2018

Espoo

Event identity for a colour conference

The event introduced a broad spectrum of multi-disciplinary colour research. A weird and loud typeface establishes the identity wherever it gets used.

WITH:

Aalto Experience Platform

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Talk kallio

2018

Helsinki

Event identity for a series of public conversations

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

WITH:

Miklagård Arts OY

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Crackle & burn

2018

Mumbai

Identity and packaging for an artisinal candle brand

A solo candle-making venture, Crackle and Burn designs and produces artisanal candles in Mumbai. The identity draws from the the forms of burnt paper edges, designed to be a casual but solid black mark which appears across the myriad colours of the candles and the packaging.

Photography_Aditya Uppoor. Candles designed by Veena Uppoor

WITH:

Crackle and Burn

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FITech: Visualising teaching material

2018

Espoo

Advance Business Management – A collaboration between seven Finnish universities

This Advanced Project-based Management course was organized concurrently with FITech's Advanced Project-based Management course with Aalto University as the host university in 2018. FITech (Finnish Institute of Technology) is a network of universities of technology in Finland and it is funded by the Ministry of Education and Culture. The course is organized in cooperation with Aalto University (Prof. Karlos Artto), Åbo Akademi University (Prof. Kim Wikström), Tampere University of Technology (Prof. Tuomas Ahola), and University of Oulu (Prof. Jaakko Kujala). I was hired to develop a consistent visual language across the diverse course content emerging from different professors from different universities.

WITH:

Tampere University, Åbo Akademi University, Aalto University, University of Oulu

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VR Hub

2018

Espoo

Promotional Poster

An adaptation of the famous M.C. Escher lithograph, Relativity - to reflect the surrealism of Virtual Reality technology.

VR Hub Director_Eero Tianien \ Original artwork by_M.C. Escher

WITH:

Aalto University

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DADA christmas party

2017

Espoo

Party Poster

for the famous annual christmas party organised by DADA, the student organisation of Aalto Medialab.

WITH:

DADA, New Media Students' Union

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Pop the bubble

2017

Delhi

Speculative campaign about filter bubbles

WITH:

Aalto University

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Culinary Posters: Taj Mahal Palace Mumbai

2016

Mumbai

Posters for fine-dining culinary events

Guidance_Ajay shah

WITH:

Taj Mahal Palace Hotel \ ASDS Mumbai

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Shamiana at Taj Mumbai

2016

Mumbai

Brand refresh for a restaurant

Brand makeover for Shamiana, the iconic all-day-diner at the Taj Mahal Palace Mumbai.

Creative support_Ajay Shah | Copyrighting_Mikhail Vaishnav

WITH:

Taj Mahal Palace Hotel \ ASDS Mumbai

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Cobault

2016

Mumbai

Visual Identity for a cafe concept

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ASDS

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Epsilon

2016

Mumbai

Campaign for condominiums

Branding across print and promotional material for Epsilon Towers–contemporary residential condominiums in the suburbs of Mumbai.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

WITH:

Shapoorji Pallonji Group \ ASDS Mumbai

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Drishyam films

2015

Mumbai

Visual identity for a film production company

Brand refresh for a film production studio in Mumbai, which specialises in financing, producing, and distribution of independent, alternative and sometimes underground cinema.

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Drishyam films

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drishyamfilms.com

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Masaan

2015

Mumbai

Digital promotional campaign for a drama film, winner of the FIPRESCI & Un Certain Regard awards at the 68th Cannes Film Festival

a digital promotional campaign for the 2015 film Masaan (translation- Crematorium; also known as Fly Away Solo in English), a drama film directed by Neeraj Ghaywan, co-written by Varun Grover.

Film director: Neeraj Ghaywan \ Film writer: Varun Grover \ Marketing strategy: Jahan Singh Bakshi

WITH:

Drishyam Films

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press coverage of the campaign

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Om Dar-B-Dar

2014

Mumbai

Film poster

Om Dar-B-Dar is a 1988 cult Indian film directed by Kamal Swaroop. The absurdist / non-linear film follows a young schoolboy Om and his family who live in Pushkar, Rajasthan. It is a satire on mythology, arts, politics and philosophy. This served as the official poster when the film was digitally restored and re-released in 2014.

Drawing by Punit Hiremath

WITH:

PVR Director's Rare

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Zauk

2014

Mumbai

Restaurant identity

Design team_Saurabh Malhotra & Vipin Babu

WITH:

Pigeon & Co.

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Lola by Suman B

2013

Goa

Identity for a fashion label

Identity for Lola by Suman B, a boho-chic fashion brand based in Goa. The brand boasts of a young, bold, and easy style.

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Lola

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