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visual identity
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Hullabaloo Children's Studio

2022-2024
Mumbai

Visual identity, Space design and Colour strategy for a children's para-learning studio

Hullabaloo Children's Studio in Mumbai, offers classes in arts, music, storytelling, STEM, among others. Their classes are curated to engage and inspire children to imagine and create newness. For the visual identity, the main challenge was to create a brand language that seamlessly transitions between communications and interiors, between image and space.

Copywriting, Marketing and Creative advice: Kripa Kotak. Mural artists: Rajaram & Sachin. Animations by Harsh Tiwari. Voiceover: Anokhi Uppoor. Photography: Aditya Uppoor

WITH:

Hullabaloo Children's Studio

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Hullabaloo's instagram
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UrbanApa X Ateneum: In the Deep / On the Surface

2023
Helsinki

Visual Identity for a Contemporary Performance Festival

A dynamic visual identity centered around a texture in motion. An experimental video-based poster & event communications. The thematic landscape of the festival was in the deep / on the surface. The curators ask: What kinds of things are present and in motion? Already identifiable? What kinds of things are just taking shape? What is surfacing in different contexts? Or what kinds of things are under the surface or in the depths? How can working and doing be many things at once – deep, pleasurable, light, subversive? Playful, feminist and communal? Or utopian?

Curated by Emmi Venna and Sonya Lindfors.

WITH:

UrbanApa at Ateneum Museum

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Full programme
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UA mini residencies

2022
Helsinki

Visual identity & communication design for short artists’ residencies in Finland.

The visual identity is rooted in the idea of smallness, nurture, care and growth. The main idea is simple: tiny houseplants growing out of tiny cups that act almost like a mini-residency–a small place for nurture and growth. The houseplants are blooming and thriving in their tiny cups, alluding to the resident artists in the mini-residencies.

WITH:

Urban APA

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Urban APA website
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Konvolv

2020
Helsinki

Visual identity for a new media art cooperative

Konvolv is new media art cooperative engaged in experiential art, creative tech education, and new media consultation. After becoming a member of the co-op, as the resident Visual Artist, I was asked to design a visual identity. The word Konvolv is a play on the word Convolution, a mathematical operation on two functions that produces a third function, which ties in with the cooperative's focus on transmedia experimentation to push boundries of creative technology, art and activism. The visual identity uses a custom typeface designed with glyphdrawingclub.com. The design of the typeface is inspired by the concept of convolution, visually represented as two different kinds of signal waves convoluting to produce the letters.

WITH:

Konvol New Media Art Collective

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konvolv.com
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Experience Colours

2018
Espoo

Event identity for a colour conference

The event introduced a broad spectrum of multi-disciplinary colour research. A weird and loud typeface establishes the identity wherever it gets used.

WITH:

Aalto Experience Platform

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Talk kallio

2018
Helsinki

Event identity for a series of public conversations

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

WITH:

Miklagård Arts OY

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Crackle & burn

2018
Mumbai

Identity and packaging for an artisinal candle brand

A solo candle-making venture, Crackle and Burn designs and produces artisanal candles in Mumbai. The identity draws from the the forms of burnt paper edges, designed to be a casual but solid black mark which appears across the myriad colours of the candles and the packaging.

Photography_Aditya Uppoor. Candles designed by Veena Uppoor

WITH:

Crackle and Burn

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on Instagram >
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Cobault

2016
Mumbai

Visual Identity for a cafe concept

WITH:

ASDS

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Epsilon

2016
Mumbai

Campaign for condominiums

Branding across print and promotional material for Epsilon Towers–contemporary residential condominiums in the suburbs of Mumbai.

Creative direction_Ajay shah \ Design team_Aparna Kale, Sadhna Prasad

WITH:

Shapoorji Pallonji Group \ ASDS Mumbai

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Drishyam films

2015
Mumbai

Visual identity for a film production company

Brand refresh for a film production studio in Mumbai, which specialises in financing, producing, and distribution of independent, alternative and sometimes underground cinema.

WITH:

Drishyam films

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drishyamfilms.com
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Zauk

2014
Mumbai

Restaurant identity

Design team_Saurabh Malhotra & Vipin Babu

WITH:

Pigeon & Co.

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Lola by Suman B

2013
Goa

Identity for a fashion label

Identity for Lola by Suman B, a boho-chic fashion brand based in Goa. The brand boasts of a young, bold, and easy style.

WITH:

Lola

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