Reishabh Kailey
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Rehearsing Hospitalities

2021-23
Helsinki

Communication design, strategy and event production for a contemporary art public programme

Frame’s public programme Rehearsing Hospitalities has sought to ‘connect artists, curators and other practitioners in the field of contemporary art and beyond to mediate new practices and understandings with diverse hospitalities’. From 2019 to 2023, the programme has included commissions, exhibitions, discussions and bi-annual gatherings. The communication materials for the programme are tied together by the visual identity, designed by Elina Holey in 2019, which I expanded upon to create a range of diverse communication materials backed with a comprehensive communication strategy. To balance dynamism and change with familiarity and recognizability, certain aspects of the original Rehearsing Hospitalities identity were transfigured, while other elements were unchanged.

Visual Identity by Elina Holey | Comms: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen | Curation & Production: Jussi Koitela, Yvonne Billimore , Dahlia El Broul, Lebohang Tlali, Mariliis Rebane, Annabelle Antas, Vilma Leminen | Photos by Sheung Yiu, Jo Hislop, Jonni Korhonen

WITH:

Frame Contemporary Art Finland

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Blog: Continuous evolution of the identity
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#Stop Hatred Now

2024
Helsinki

Visual identity for an anti-racist art programme

Facilitator: Sonya Lindfors | Producer: Lisa Kalkowski | Communications: Milla Millasnoore

WITH:

UrbanApa

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stophatrednow.fi
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Frame Contemporary Art Finland

2021-2023
Helsinki

Communication strategy, digital marketing and graphic design for a cultural institution and advocate for Finnish contemporary art.

Frame Contemporary Art Finland is an advocate for Finnish contemporary art. They support international initiatives, facilitate professional partnerships, and encourage critical development of the field. During my part-time role as a Communications Officer at Frame (2021-2023) I specialised in communication strategy and digital presence for contemporary art projects such as Pilvi Takala's Close Watch at Venice Biennalie and the public program Rehearsing Hospitalities in Helsinki.

Communication Team: Laura Boxberg, Rosa Kuosmanen, Laura Jurmu, Stella Sironen. Visual identity: Marina Veziko

WITH:

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Frame's website
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Advocacy Campaign: #Kuvataiteen Vuoro

2023
Helsinki

It's time for Visual arts: Campaign lobbying against proposed budget cuts in the Finnish arts sector

The joint parliamentary election program of Frame, the Society of Finnish Artists and Kuvasto aims to increase the funding of visual arts by 15 million euros, to a total of 30 million euros. This would bring the visual arts closer to an equal status with other art fields, while strengthening the creative fields as a whole.

Illustration: Juliana Hyrri | Comms: Rosa Kuosmanen

WITH:

Frame Contemporary Art Finland | Artists’ Association of Finland | Kuvasto

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Read about the campaign
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Conflicting Relations

2023
New York

A hybrid visual identity for a day-long public talks programme at The New School.

The second collaboration of the 2023 season of Frame Contemporary Art’s Rehearsing Hospitlities was co-presented with the Vera List Center for Art and Politics and the Finnish Cultural Institute in New York. Conflicting Relations was a day-long program that brought together artists, curators, and institutions whose practices go beyond hospitality and act as correctives to prescribed host and guest hierarchies, on intimate and infrastructural levels.

Comms: Rosa Kuosmanen, Stella Sironen. Curators: Jussi Koitela, Yvonne Billimore, Eriola Pira, Carin Kuoni. Contributors: Matti Aikio, Emily Johnson, Elina Waage Mikalsen, Wanda Nanibush, S.J Norman, Ali Rosa-Salas, Ana Beatriz Sepúlveda, Karoline Trollvik

WITH:

Vera List Centre at the New School

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More about the Programme
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Carbo Culture

2022-2023
Helsinki

Communication design for a carbon removal startup

Art direction and communication design to create infographics, graphs and digital publications for a carbon removal startup. *All the data in the infographics above is fictional, since the actual information is confidential.

Visual identity design by Kokoro & Moi in 2020 and Bakken & Bæck in 2023

WITH:

Carbo Culture

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carboculture.com
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Core

2018-2020
Helsinki

Ethnographic research reports for Core, which focused on co-creation of new services for women’s Sexual and Reproductive Health in India, Kenya, Nigeria, and Tanzania.

Scope Impact (previously known as M4iD) is a social impact company, accelerating social change at scale. They are based in Helsinki, Finland, and their work in equality, gender and health spans Europe, Asia, Africa and the Americas. "Core is a pioneering three-year project (2018–2020) aiming to better understand, equip and empower women to lead healthier sexual and reproductive lives. Moving beyond vertically-driven thinking about care-provision, Core charts a way forward to better respond to dynamic sexual and reproductive health care-seeking behaviours among women in India, Kenya, Nigeria and Tanzania. It combines human-centered design and interdisciplinary approaches to co-create new solutions for women’s sexual and reproductive health and wellbeing." - excerpt from thisiscore.org. When I was commissioned for this project, I adapted the Core brand identity and illustrations for diagrams, report decks and the Life-Course tool.

Design & Research team: Priyam Sharda, Shalini Subbiah, Jennifer Helfer Paavola, Rashmi Jagdish, Jarkko Kurronen, Laura Seppälä

WITH:

Scope Impact OY

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thisiscore.com
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Anthrobscene

2019
Espoo

Trash collage / Exhibition at Aalto / Materiality / Media and ecology

Planned Obsolescence is a policy of planning or designing a product with an artificially limited useful life, so that it becomes obsolete (i.e., unfashionable, or no longer functional) after a certain period of time. The work seeks to bring attention to the practice of planned obsolescence by reclaiming discarded circuits and repurposing them into unplanned forms of newness. The exhibition was an outcome from collective study into materiality of media practices and its socio-ecological implications. The course - Archeology of Media Infrastructures - was taught at Aalto MediaLab by media artist Samir Bhowmik.

Artists_Reishabh Kailey, Gurden Batra, Serpil Oguz | Waterjet cutting technician_Jie Luo | Advisor_Samir Bhowmik

WITH:

Aalto Medialab

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Infragraphy Vol 2

2019
Espoo

Student publication / Essay / Contemporary art / Circuit bending / Inequality

from Samir Bhowmik's blog post: INFRAGRAPHY Volume 2. is a compilation of critical student artworks and short essays dealing with the materialities of media technologies and their environmental implications. These works and texts are the outcomes from the course ‘Media and the Environment’ in the Fall of 2019 at the Department of Media, Aalto University. The course was a series of scholarly readings about and around the themes of media including media’s relations and impacts on the so-called Anthropocene, thermocultures of media, ecologies of fabrication, media and plastics, Internet of Things, Planned Obsolescence, e-waste, and media’s energetic landscapes. A key approach of the course was also introducing artistic methods and practices that could address emerging media materialities. The final exhibition of the course was a collection of student artworks as a response to the contemporary discourse of political economy of media and related environmental implications.

Editor_Samir Bhowmik | Authors_Gurden Batra, Ameya Chikramane, Punit Hiremath, Eerika Jalasaho, Reishabh Kailey, Leo Kosola, Kevan Murtagh, Surabhi Nadig, Takayuki Nakashima, Julia Sand, Liisi Soroush, Hanna Thenor Årström

WITH:

Aalto Medialab

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Download PDF
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Talk kallio

2018
Helsinki

Event identity for a series of public conversations

Talk Kallio! Do You Have A Say? is a series of monthly unconference happenings designed to encourage people to talk about the issues that matter to them in a local urban context. The series is curated by MiklagårdArts, a platform for promoting artistic exchange between the Nordic countries and dynamic art scenes in the rest of the world. They partnered with Caisa, a cultural centre which promotes artistic diversity in Helsinki

WITH:

Miklagård Arts OY

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Pop the bubble

2017
Delhi

Speculative campaign about filter bubbles

WITH:

Aalto University

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Asian Institute of Oncology

2013
Mumbai

Colour strategy for hospital signage & wayfinding system

The signage system was based on colour zones. During the research phase, the entire space was mapped and zoned according to function (from a patient's point of view), following which colours characteristics were connected with zone functions to create a signage system. The work also included structural, surface and typography design for the signage system.

Co-designer_Manasvi Rambhia / Creative direction_Latika Khosla

WITH:

Asian Institute of Oncology / Freedom Tree Design

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